New York Times HQ in New Lease of Life
Published by Hedley on Thursday, June 21 2012 at 5:37 AM
Rumors that Facebook and Microsoft are interested in office space at the New York Times building are just the beginning of what could be a ‘cool’ revolution for the century-old newspaper HQ in Times Square, Manhattan.
Report suggest that inside the building scooters, ping pong tables and a basketball court are in place to attract a new generation of tenants – social media players.
The top twelve floors of the New York Times building are owned by the Blackstone Group. VP of NY Leasing, Josh Glick, had this to say on the group’s efforts to attract a new breed of lease away from the bright lights of Soho, Flatiron and Chelsea.
“We’re trying to show that the building is iconic, but also fun. A lot of decision-makers are coming through and saying I can not only house my business here, but I can transform my business.”
One of perhaps the most enticing offers on the table to draw in the likes of Facebook and Amazon is the opportunity to replace the iconic ‘New York Times’ branding across the front of the building with a company’s own brand name.
This combined with the open plan and epic proportions of the building, the stunning and original features and the tall, dominating windows make this cathedral-like New York landmark a potential catch for a power-hungry start-up or massive social corporation.
Times Square may not yet be an area of Manhattan synonymous with new age technology firms, but it is already the home of LinkedIn and Viacom.
If the rumors are true then Facebook, Amazon, Microsoft or any of the major advertising agencies who are reported to have shown interest in the New York Times HQ would be cementing rather than establishing this area of Manhattan as an up-and-coming digital district.
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